Agora
Miami's Premium Organic Grocery Experience
Video
Vision
To elevate the organic grocery shopping experience by seamlessly blending luxury, service, and wellness—setting a new benchmark for premium organic markets and inspiring a lifestyle defined by health, quality, and convenience
The Problem
Current Market Gaps
Limited Ultra-Premium Options
Miami lacks truly premium organic grocery options that meet the standards of health-conscious affluent consumers.
Lack of Service
Stores fail to provide attentive, personalized assistance that discerning shoppers expect.
Questionable Product Standards
Many products contain hidden additives and don't meet high health standards.
The Solution
Health Standards
Strict exclusion of seed oils, artificial sweeteners, dyes, GMOs, ultra-processed ingredients and toxic plastics.
Product Variety
The widest variety of healthy and high-quality foods and products sourced locally and internationally that spark curiosity.
Aesthetic Environment
Meticulously designed spaces with premium materials that elevate the shopping experience.
Knowledgeable Guidance
Expert staff provide personalized nutritional education. Human connection remains central to our service.
Revenue Model
Our premium marketplace is built on two complementary revenue streams:
High-Margin Products
Exclusive, hard-to-find, and highly sought-after items that health-conscious consumers willingly pay more for.
Prepared Foods & Beverages
Organic meals and artisanal beverages offering convenience without compromising quality, driving foot traffic from customers seeking lunch during corporate lunch breaks, or smoothies post-workout.
Market Size

SAM

TAM

SOM

Market Breakdown:
TAM: $346.1M (53,241 households)
SAM: $212.6M (35,139 households)
SOM: $106.3M (17,569 households)
Year 1 Market Share Goal = $18.1M/$106.3M = 17%
Average household grocery spend: $6,052/year

Source: 2023 American Census Survey, BLS 2023 American Expenditure Survey
Total Addressable Market (TAM)
All households making >$100k in Miami in all areas spanning from North Miami to South Miami (Miami Beach and Key Biscayne included)
Serviceable Addressable Market (SAM)
All households making >$100k in Brickell specifically and 20% of households in remaining areas
Serviceable Obtainable Market (SOM)
50% conservative discount for specialty, premium, wellness-oriented products
Location - Coconut Grove
High Foot Traffic
10,000 SQFT located in Grand Avenue's busiest pedestrian corridor with maximum visibility.
Affluent Proximity
Surrounded by luxury condos and Coco Walk's high-end retail stores.
Accessibility
Ample second floor parking spaces and main street access.
Loading Dock
Dedicated loading dock for efficient deliveries and supplier access.
Source: 2023 American Census Survey
Competition
No current competitor matches our combination of luxury, service, and health standards.
Competitive Coexistence
This strategic map of Los Angeles reveals how Erewhon's luxury grocery model successfully operates multiple locations in close proximity to established competitors like Whole Foods, demonstrating that premium grocery concepts can thrive even in saturated markets when offering a differentiated experience.
10 Erehwon's & 19 Whole Food's in North West LA.
This competitive coexistence validates our expansion strategy, where similar demographic patterns suggest multiple Agora locations could flourish even near existing upscale grocers in Miami.
Marketing Plan
We're leveraging our deep personal connections with influencers and Michelin star chefs, to amplify our message and to design and rotate our food menus.
Social Media Content
Engaging spotlights, chef demos, and lifestyle content to build a pre-launch following and drive shareability.
Membership
Direct communication with members via email/SMS, "Agora Picks" newsletters, and exclusive perks to foster loyalty.
Influencer Campaigns
Collaborations with local wellness and fashion influencers to generate local impressions.
Local Events & Community
Monthly tastings, happy hours, and an invite-only launch party to establish Agora as a vibrant social hub.
Confirmed Early Partners — Representing Our Broader Network
World Red Eye — Emmy Award-Winning Media Agency
  • Miami’s premier cultural and lifestyle media platform, founded by celebrity photographer Seth Browarnik.
  • Exclusive coverage of Agora’s launch on WorldRedEye.com, social media, and through key media partnerships.
  • Decades of relationships with Miami’s social elite, influencers, and high-profile brands.
  • Proven expertise in luxury lifestyle photography, videography, and event storytelling.
Matt Peterson — TikTok Food Creator
(6.4M Followers | 282M Likes)
  • Popular food-focused TikTok creator known for high-energy, engaging content.
  • Bio: “Like the Food Network, but not” — blends humor, creativity, and culinary inspiration.
  • Will produce exclusive Agora content: store tours, product spotlights, and launch-day coverage.
  • Ideal partner to drive national awareness and create shareable moments around Agora’s brand.
Elite Culinary Ambassador (Anonymous)
  • A Michelin-starred chef based in Miami, consistently recognized for culinary excellence by the prestigious Michelin Guide
  • Winner of Bravo’s Top Chef, bringing national recognition and a reputation for bold, innovative cuisine
  • James Beard Awards semifinalist —underscoring his creative and regional culinary leadership
  • Currently operates in South Florida and expanding into farm-based, sustainable culinary ventures, including new locations and agricultural projects
Executive Team
Luis T. Núñez Jr. - CEO
Entrepreneur and finance professional with experience in private equity and microfinance. He founded and led Pedro Te Presta a lending venture in the Dominican Republic and previously worked in real estate private equity. Luis brings expertise in financial planning, investor relations, and strategic execution. He holds an MBA from UCLA and a BS in Business Administration from Northeastern University.
Candidate Identified - COO
An exceptionally qualified COO candidate has been identified. He brings decades of experience in local grocery store operations and turnarounds. To protect his privacy, given his currently employed status, his name will remain confidential until a formal offer is extended.

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Jacqueline Urteaga - CMO
Creative director and marketing strategist. Jacqueline is the founder of Skorpion Films, a production company specializing in branding, content creation, and visual storytelling. She holds an MFA in Production from the University of Southern California, and a BA in Communications from Florida State University. With a background rooted in media and consumer psychology, she brings a sharp creative eye and deep understanding of brand development and experiential strategy.
Advisors/Investors
Luis T. Núñez Sr.
Entrepreneur and technology leader with extensive experience in finance and publishing. Founded leading magazines in Venezuela, served on the board of Banco de Venezuela, was a former director at El Universal, Venezuela's largest newspaper at the time, and pioneered a cloud-based accounting software platform. Luis holds a Master's in Computer Science from the University of Miami and a BS from Northeastern University.
Federico G. Núñez
Founder and Managing Broker of Novel Management, a top-rated Miami property management firm overseeing 150 residential properties and $4M+ in annual operations. Federico brings 10+ years of business management and scaling expertise. He holds a BBA from the University of Miami.
Francisco Urteaga Sr.
Entrepreneur with expertise in health and culinary operations. Founded PRX Pharmacy, known for personalized service and strong supplier relationships. Previously Francisco owned and operated two Miami restaurants, bringing valuable insights across wellness, food, and hospitality industries.
Francisco Urteaga Jr.
Founder of KDX Seafood, a premium operation supplying Miami's top restaurants with locally sourced catch. Known for exceptional product quality and strong industry connections, Francisco is a key connector in Miami's culinary ecosystem with extensive relationships among chefs, restaurateurs, and food distributors.
Financials
Our model conservatively maintains controlled cost inflation ~3% while growing revenue ~5% annually, creating attractive returns with steadily improving margins.
14.8%
Avg. 5yr. Net Margin
40.8% avg. gross margins
34 months
Break-Even Point
Investment recoup in 2.8 years
$220M
Market Opportunity
Five locations in ten years, each worth $44M
Live Fundraising Progress
$2M
Committed
Of $5.34M total goal
$3.34M
Remaining
To reach target
Roadmap
Our strategic implementation timeline from funding to expansion
Capital Raise
Q3 2025
Site Selection & Lease Signing
Q3 2025
Permitting & Design
Q4 2025
Build-out & Inspection
Q4 2025
Supplier Relations
Q1 2026
Grand Opening
Q2 2026
Second Location
2027-2028
Next Steps
Initial Investment Commitment
Secure your position as a limited partner and review detailed business plans.
Partner Preview Event
Join us for an exclusive preview of Agora's partners.
Implementation Planning
Collaborate on strategic execution as we prepare for our 2026 launch.
Contact Information
Join us in revolutionizing Miami's organic grocery experience. Schedule a meeting with our team to discuss investment opportunities.
Email: luis.nunez.peyer@gmail.com | Phone: (305) 775-7945